News

Ray White Bli Bli’s listings now in China – Juwai.com

By Ed Hackenberg

The Ray White Group announced today that it has signed a strategic partnership agreement to market all of its residential, commercial and rural real estate listings in Australia, New Zealand and Indonesia in the Chinese language exclusively on Juwai.com, the No. 1 Chinese international property portal.

This is a significant strengthening of the existing ties between Ray White and Juwai.com. Besides tying Ray White exclusively to Juwai.com, it provides every Ray White office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites.

Juwai.com now has Chinese-language marketing partnerships with each of the four largest real estate networks in Australia and New Zealand to be the exclusive portal marketing their listings in Chinese. Ray White has the largest network of offices in the region.

Brian White, joint chairman of the Ray White Group, says this agreement makes Juwai.com our exclusive Chinese partner, and will lead to new transactions and better outcomes in Ray White offices across the country.

“Chinese spent almost $6billion on real estate in Australia last year, generating $147.5million in commissions for agents. With spending by US and UK buyers plummeting, Chinese buyers are virtually the only major foreign buyer group that hasn’t cut back on its investments in Australia.”

“We will channel all of our China marketing efforts through Juwai.com, because it is the leader in audience, product and results. With 1.5 million users, Juwai.com has the biggest audience and has been the market leader since 2010. Baidu, China’s search giant, gives Juwai.com a page rank of 4, but gives myfun.com.au and soufun’s international property website together a combined page rank of only 2.”

“Vendors now know that, when they work with Ray White, their property is marketed on the leading website in China, so that no stone is left unturned in getting the best possible price.”

Andrew Taylor, co-CEO of Juwai.com, said:

“This is another example of Ray White’s innovative leadership in the real estate industry. Juwai.com delivered leads to the value of more than $3 billion dollars to Australian agents and vendors in the first half of 2014.

While the majority of our consumers are in China, a significant share of leads we generate for Australian property comes from Chinese speakers residing in Australia.

“Australia is the second most popular country in the world for Chinese buyers on Juwai.com, after the USA. The UK, Canada and Germany follow on in third, fourth
and fifth places.

“The Australian locations that receive the most Chinese buyer interest are, in order: Sydney, Brisbane, Melbourne, the Gold Coast and Adelaide.”

More Information on the Agreement

The Ray White network’s listings will go live on Juwai.com as of 1 September. In addition to the basic package, Juwai.com provides every Ray White office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites.

Up to Date

Latest News

  • Bli Bli at the forefront of major housing Growth

    IT’S no secret that the once sleepy town of Bli Bli has been transformed into one of Queensland’s leading property hotspots. The town has been at the forefront of residential property growth on the Sunshine Coast in recent years with Parklakes I, Parklakes II, Halcyon Lakeside, Halcyon Landing and Cutters … Read more

    Read Full Post

  • Operator of Coast’s newest pub, 60 jobs

    A NEW hotel at Bli Bli will be operated by the family-owned business which runs the Brightwater Hotel and Parklands and Bellvista Taverns. Sunshine Coast Hotels group managing director Scott Armstrong said Bli Bli’s solid growth, with a strong population of families and retirees, which made it a logical location … Read more

    Read Full Post