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Ed Hackenberg

Principal / Director


Ed’s decision to take over the helm as Principal of Ray White Bli Bli, was both obvious and logical, not only inline with his passion for Bli Bli, but also his dedication to deliver unparalleled service to the local area.

Ed personally leads by example with his significant sales successes in Bli Bli and surrounding areas, with more than 60% of his sales (2017-18) selling above his original listing price as reflected in his testimonials. Good is not enough in Ed’s books when he is able to achieve premium results through hard work, exceptional negotiation skills through years of practice and his in depth knowledge of the local market.

With his friendly and approachable manner, clients are instantly at ease as he guides them through the sales process, consistently delivering outstanding results time and time again.  By recognising that each property and each client are unique, Ed is able to offer personalised marketing strategies relevant to each seller and their individual circumstances, therefore ensuring that his clients trust him to represent their property in the best possible way in the market.

With a team of local hard working Sales Agents and Property Managers by his side, Ed knows that Ray White Bli Bli can and will work above and beyond their client’s expectations to achieve the best possible outcomes for all involved.

Since taking ownership of Ray White Bli Bli in 2014, Ed has steered the team to be the leading agency in the area significantly increasing, almost doubling market share in both residential sales and property management.  “The agency with the greatest market share will always deal with more buyers in an area, this will often also include those (buyers) speaking with other brands”.

“Ray White has been a household name for over 100 years and is now undeniably Australia's most successful real estate group.  Their attitude and approach perfectly compliment our own.  Our customers get the best of both worlds; dealing with locals who really know the market and the advantages of a national network which only the Ray White Group can provide.”

"Together, our agency has formed a partnership that consistently achieves sales and property management excellence in our region."

Ed works alongside his wife Natasha, who has delivered her clients an uncompromised real estate agent service in Bli Bli and Maroochy River for the past 11 years.

A former Detective Sergeant with 25 years experience, Ed is a skillful negotiator, having acheived great results for his new clients.

Ed has a strong connection with the local area and sits on the Bli Bli State School Board and is a trusted member of the Bli Bli Community Association Committee, a regular face around the community.


  • 2020/2021 - Premier Business Leader of Ray White Bli Bli
  • 2019/2020 - Premier Business Leader of Ray White Bli Bli
  • 2018/2019 - Premier Business Leader of Ray White Bli Bli
  • 2017 - $250,000 in settled commission in their career
In the market

Ed's Listings