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Ed Hackenberg

Principal / Director / Licensed Real Estate Agent


Principal/Director, Ed Hackenberg, took ownership of Ray White Bli Bli in 2014, and since that time has firmly positioned the team as the leading agency in the area, doubling market share in residential sales and property management; under Ed’s leadership, the momentum has continued to propel the business forward, dominating the local real estate landscape.

Ed works alongside his wife Natasha, one of the Sunshine Coast’s most successful agents, to deliver service that is truly ‘next level’ in every sense. His local knowledge is exceptional, and he is passionate about the local Bli Bli community, and the lifestyle benefits it provides its residents, as well as the strong capital growth it delivers to its investors.

A former Detective Sergeant for 25 years, Ed possesses outstanding negotiation skills and is a great problem solver who can think laterally to overcome any challenges. His time in the police force equipped him with many attributes contributing to his ongoing success as an award-winning business leader. 

Ed has a warm and friendly demeanour; he is a strong, confident communicator who demonstrates empathy with his clients, ‘listening’ to their needs and establishing what their property goals are, knowing that ‘it’s all about them, not him. He is the consummate professional, with an unwavering focus on securing the optimum outcome for his clients.

A combination of polished tailored marketing campaigns, and the extensive resources the Ray White group provides their agencies, including a national and international buyer database, exposes each property to a maximum audience, with the aim of extracting the highest possible price, through creating a competitive environment from multiple interested parties.

A firm believer in giving back to the community, Ed sits on the Bli Bli State School Board, is a member of the Bli Bli Community Association Committee, and a major sponsor of the Bli Bli Soccer Club and Bli Bli Litte Athletics; he’s out and about in the community on a daily basis, and he’ll always take the time to stop, say g’day and have a chat.


  • 2023/2024 - Premier Business Leader of Ray White Bli Bli
  • 2022/2023 - Premier Business Leader of Ray White Bli Bli
  • 2021/2022 - Elite Business Leader of Ray White Bli Bli
  • 2020/2021 - Premier Performer
  • 2020/2021 - Premier Business Leader of Ray White Bli Bli
  • 2019/2020 - Premier Business Leader of Ray White Bli Bli
  • 2018/2019 - Premier Business Leader of Ray White Bli Bli
In the market

Ed's Listings